Digital marketing, also called online marketing, is the promotion
of brands to connect with potential customers using the
internet and other forms of digital communication.
Social Media Marketing
The use of social media—the platforms on
which users build social networks and share
information—to build a company’s brand,
increase sales, and drive website traffic.
SEO – Search Engine Optimization
The process of improving your website to increase its visibility in
Google, Microsoft Bing, and other search engines whenever people
search for: Products you sell. Services you provide.
SEM – Search Engine Marketing
Search engine marketing (SEM) is a digital marketing
practice aimed at improving a website’s visibility in
search engines through paid ads and unpaid results.
Guest Posting
Guest blogging, also called “guest
posting,” is the act of writing content
for another company’s website.
Mobile App Marketing
Mobile app marketing promotes different
applications and their respective features
through various marketing channels. The
process helps to increase user engagement
and guides them into coming back to the
same applications.
Content Marketing
Content marketing is the development and distribution
of relevant, useful content—blogs, newsletters, white
papers, social media posts, emails, videos, and the like
—to current and potential customers.
